Having completed the Vogue Fashion Certificate Course at Condé Nast
College of Fashion, Brazilian born designer, Carolina Xavier writes about
why she chose to take 10 weeks out of her busy schedule to study at CNC
1. Ten weeks of intensive and practice driven learning
In 2016 I started my own brand, which goes by my name ‘Carolina Xavier’.
I was designing patterns and got called in for a meeting with a buyer,
Solange, from Duty Free Partners in Miami. She asked me to come in and
design a collection of patterns to be applied on a travel retail product line.
Later, I expanded my product range into fashion. I was selling products in
Atelier Daniella Martins, in Rio de Janeiro, Brazil, and given the success – I
decided to open an e-commerce shop.
In the process, I realised that I needed more knowledge on how to run my
business, how to market it and to simply expand my knowledge of the
fashion industry before getting deeper into it. When I looked at the Condé
Nast Vogue Fashion Certificate program, I realised this 10-week intensive
course was exactly what I needed, particularly for the Fashion Marketing
portion of it.
I needed help developing a marketing strategy and business plan for my
brand and it sounded like the course would cover a lot of what I was
interested in. The rest of the program also sounded appealing to me, as I
could not think of a better place to be introduced to Fashion Media than
Condé Nast, and the Visual Communications class excited me since I am a
designer and could use a fresh perspective on how to design for Fashion
magazines. Condé Nast also offered guest lecturers from the industry
every week which was a great opportunity to learn, make contacts and be
Since I wanted to experiment the Fashion Industry and acquire knowledge
specific to my business, I ended up opting for the Vogue Fashion
Certificate course because it is a shorter, intensive course, that was
capable of providing me with what I needed without having to make a long-
term commitment. That was important for me because I did want to focus
on my business as well.
2. The atmosphere, the people, and personalised approach to learning.
My first impressions of the College could have not been better. The staff
and professors were all incredibly helpful in making us feel welcomed. The
school in itself is a small, beautiful, and modern building. You feel as if you
are studying at Vogue – and yes, they have the most incredible Vogue
archive you can think of! The fact that it’s not too big, enhances the sense
of community. It is easy to meet people and to feel at home. You really get
the sense that you are part of something special. Plus, I must mention the
location could not be better – right in the heart of Soho!
I could have not been luckier with the mix of students on my course.
Everybody was extremely nice, and I feel like we all had something to add
up to each other. We were also a very international group and we had
people from all different parts of the world who brought in new visions and
3. Unrivalled links to the fashion and media industry
On the first day we were already granted with an incredible opportunity: a
talk with the iconic Val Garland. I knew I was off to a great start. I found it
so incredible that we were able to hear from people who are talented and
great at what they do in one of the most influential industries out there.
Condé Nast College contacts definitely shows when we see the industry
speakers that are coming to talk with us. It is also a nice mix of people –
from the ones who are at the very top of their career to the ones who are
building theirs – and they have very different job roles which gives us a
range of perspectives on the possibilities that are available for us to explore
once we venture ourselves into the business world.
4. Highly professional skills that are instantly transferrable
The course really helped me refine my vision for my business. As I started
my marketing research throughout the second part of the course, I realised
there were many areas for improvement for my business. I needed a
concrete and better plan and marketing strategy. The classes definitely
assisted me on figuring out the best way to go about it, thinking critically
and coming up with a sustainable feasible strategy that I could execute
straight away. The lecturers were very supportive of assisting me and
providing me with feedback. I also feel that I now have a much clearer and
educated view of the Fashion Industry which is essential for the type of
business I am running.
Find out more about the at Condé
Nast College of Fashion Design.
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