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Copenhagen Fashion Week announces official AW20 schedule

Copenhagen Fashion Week has confirmed that established names including
Ganni, Stine Goya, Cecilie Bahnsen and Gestuz will be showcasing alongside
debuting brands Carcel and Rains, as part of its official autumn/winter
2020 schedule.

Taking place in January 2020, Copenhagen Fashion Week has described its
line-up as “exceptionally strong” after “careful consideration” of all the
brands that applied to take part.

The Scandinavian showcase will officially open with debuting
sustainably-driven Danish brand Carcel, who will present their
autumn/winter 2020 collection on Tuesday, January 28 at 10am. The
womenswear brand has become known for its alternative supply chain,
building its own production sites inside women’s prisons where they help
the women gain new skills, earn fair wages, and provide for their
families.

Commenting on taking part in Copenhagen Fashion Week, Veronica d’Souza,
chief executive at Carcel, said in a statement: “Copenhagen Fashion Week is
the strongest platform in the Nordics to showcase what you stand for as a
brand. Now that sustainability is a strong strategic focus for the event,
we feel there is a match.

“We are very honoured to get to open Copenhagen Fashion Week and
together with our creative partners we hope to create both beautiful and
meaningful experience to remember.”

Copenhagen Fashion Week autumn/winter 2020 kicks off on January 28

Other new names on the schedule include Danish raincoat label Rains,
Norwegian rising star Michael Olestad and the Swedish brands Selam
Fessahaye and Rave Review.

While contemporary streetwear brand Wood Wood and Tonsure are back on
the official schedule, which organisers states “bolsters the menswear scene
that has been re-emerging the past year”. They will be joined other
menswear brands including up-and-coming brand (di)vision, Henrik Vibskov,
Soulland and this year’s Magasin du Nord Fashion Prize finalist Mfpen.

“We are delighted to be back presenting at Copenhagen Fashion Week.
Copenhagen is our hometown and with an increase in international visitors,
both press and buyers, it only feels natural to be part of again. It is
always a special feeling to be able to present our collection on home
turf,” explained Malte Flagstad, founder and designer at Tonsure.

They will all join established brands such as Holzweiler, Rodebjer,
Stand Studio, and By Malene Birger who have been a part of Copenhagen
Fashion Week for several seasons.

Cecilie Thorsmark, chief executive of Copenhagen Fashion Week, added:
“We are very excited to once again welcome guests to celebrate the best of
Scandinavian fashion here in Copenhagen. This season boasts a very strong
schedule, blending some of the most esteemed Danish, Swedish and Norwegian
brands with some very exciting debutants that are already making headlines
here and abroad.”

Gestuz returning to official schedule with immersive presentation

In addition, Gestuz has confirmed that it is returning to the official
schedule to present its autumn/winter 2020 collection on January 28 at the
Christoffer Egelund Gallery with an immersive presentation entitled
‘Gallery Gestuz’, inspired by a meeting of art and fashion.

The Danish brand has stated it is “rethinking the presentation format”
and guests will be “active actors as they make their way through the space
and experience a number of different design interpretations”. All the
experiences have been curated in collaboration with a series of
international artists, including Paris-based creative Anna Klein, the
stylist for the AW20 presentation and campaign launching in July 2020.

Speaking about the new initiative, creative director Sanne Sehested
said: “I’m incredibly proud to be presenting our AW20 collection during
Fashion Week in Copenhagen. It’s been a goal that we’ve worked long and
hard to achieve over the past few years. It’s been important for us to be
fully ready to unveil the collection on the official schedule, to ensure
that our look and brand are spot on.

“Gestuz has grown up and we’ve established our DNA, and this is also
evident in the team we’ve put together for the presentation. It has been
extremely important to me to rethink the story and format surrounding the
presentation to fit the story we want to tell about Gestuz. We look forward
to supporting Copenhagen Fashion Week, which, like us, has evolved over the
past few years.”

Copenhagen Fashion Week kicks off on Tuesday, January 28 and runs until
January 31, 2020.

Image: courtesy of Gestuz

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