Trends for SS2021 according to Denim by Premiere Vision

Trendstop gives FashionUnited readers an insider’s guide to the key
innovations from the Spring/Summer edition of Denim by Premiere

Trendstop’s denim experts bring FashionUnited a first look inside
specialist denim showcase, Denim by PV. Dedicated to promoting
sustainability within the industry, Denim by PV’s migratory event arrived
at London’s Printworks with a program representing the values of
creativity, innovation and eco-responsibility. Advances such as
resource-saving augmented reality projects offered smarter, more
sustainable ways to visualise fabric and product prototypes via 3D
simulations without having to produce samples. A special project titled
‘Habitat 21,’ aimed to highlight the exhibitors applying best practice
methods to their businesses, showcasing all aspects of their processes from
fibres and finishings, to resource management and ethical consciousness.
Our comprehensive material show overviews and galleries bring you the looks
essential to your next denim collections, evaluating each trend’s
commercial value and longevity to give you the best possible basis for your
decision making.

This week, FashionUnited readers get an exclusive look at three trend
developments direct from Denim by Premiere Vision that will be impacting
the SS21 season and beyond. Patterns and surface textures bring
nature-inspired newness to denim in Surface Irregularities and Raw Earth
Denim. Laser Distressing illustrates the latest finishing techniques for an
eco take on fashion-forward looks.

Raw Earth Denim

In reducing industry reliance on chemical finishing processes, clay-based
systems use 80% less water, less energy and fewer chemicals in comparison
with conventional exhaust dyeing techniques. Dye sources from nature
include clay coatings that expand the traditional denim palette with a
spectrum of raw earth tones and rich colour finishes.

Images courtesy of Trendstop, left to right: Maritas, Orta Anadolu,
Maritas, all Spring Summer 2020.

Surface Irregularities

Creased, puckered and wrinkled surface effects bring a new dimension to
denim in a celebration of the yarn irregularities associated with natural
fibres. Irregular weaving techniques and dry parched handles introduce
textural interest as manufacturers focus on producing new and elevated
denim handles.

Images courtesy of Trendstop, left to right: Berto, Prosperity Textile,
Berto all Spring Summer 2020.

Laser Distressing

Worn-in finishes eschew standard bleaching and dyeing techniques in favour
of resource-saving laser treatments that create placement distressing,
shading and faded looks by burning the wash into the fabric. Surface
effects look to nature with light-coloured lichen-like blooms, mineral
flecks and eggshell speckles lasered into dark denims.

Images courtesy of Trendstop, left to right: Soorty, Cone Denim, Soorty,
all Spring Summer 2020.

Exclusive Offer

FashionUnited readers can get free access to Trendstop’s Spring/Summer 2020
Denim Premiere Vision Report, a complete guide to the essential trends from
the leading jeanswear trade event. Simply click here to receive your
complimentary report. is one of the world’s leading trend forecasting agencies
for fashion and creative professionals, renowned for its insightful trend
analysis and forecasts. Clients include H&M, Primark, Forever 21, Zalando,
Geox, Evisu, Hugo Boss, L’Oreal and MTV.

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