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Asics launches yoga collection with Pyrates

Sportswear brand Asics has teamed up with Pyrates Smart Fabrics, a
textile development company and performance streetwear brand, to launch an
ecologically sustainable seven-piece yoga capsule collection made for women
by women.

The environmentally friendly seven-piece yoga collection, features a variety of fitness essentials, including leggings,
wide-legged trousers, sports bras and sweatshirts, and utilises natural
fibres designed for optimum movement and comfort, which has been designed
and crafted by Spanish entrepreneur Regina Polanco, using Pyrate’s own
Pyratex knit fabrics.

The collection also boasts the use of natural bio-degradable dyes
derived from plants and minerals, with colours being sourced from Indian
madder root, Mediterranean oak gall and pomegranate. The dye process is
non-toxic and uses a reduced amount of water. The colours are purified,
dried and always sourced from non-endangered and replenishable ingredients
ensuring that the brand continues to remain ethical at every step of the
process.

The packaging for this collection is also made from natural and reusable
fabrics to further help reduce the adverse impact on the planet and
encourage the reuse of the fabric bag.

Linda van Aken, vice president running and apparel and Asics EMEA said
in a statement: “We are very proud to be working with Regina and Pyrates on
a sustainable and environmentally friendly sports capsule collection. From
the first time that we worked together, we are very impressed with her
approach to innovation and supporting women in fitness.”

Commenting on collaborating with Asics, Regina Polanco, founder and
chief executive at Pyrates added: “We are delighted to work closely with
Asics on a collaboration. Our shared vision and values have played an
integral part in the entire process. The collection itself has been
designed in natural harmony to ensure women have fitness apparel that is
not only inclusive, but also cares for body, mind and the environment.”

This collaboration came about following Pyrates receiving support
through the Asics Tenkan-Ten initiative, a global acceleration programme
for sports and well-being start-ups.

Images: courtesy of Asics/Pyrates

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