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Rimowa launches first-ever eyewear collaboration

Luggage label Rimowa has unveiled a beach-inspired collaboration with
indie eyewear brand Garrett Leight California Optical (GLCO) for a special
edition collection.

The collaboration has been built on what the brand’s call a “shared
passion for craftsmanship and expertise” and marks Rimowa’s first-ever
eyewear collaboration, and takes inspiration from the sun-soaked surf
culture and psychedelic art scene of the Californian coast.

Rimowa chief executive, Alexandre Arnault, said in a statement: “We’re
excited to team up with Garrett Leight to launch Rimowa’s first-ever
eyewear collaboration. As long-time fans of Garrett Leight California
Optical, we were thrilled to develop this exclusive Venice Beach-inspired
beach set together coinciding with the California brand’s 10th
anniversary.”

The exclusive eyewear collaboration features six pairs of sunglasses,
including three metal and three acetate frames with various lens colours,
two luggage sticker sets and a limited-edition Rimowa x Garrett Leight
California Optical Essential cabin suitcase in white gloss.

Inside the suitcase, customers will find a pair of Rimowa x Garrett
Leight California Optical Gold sunglasses and a complete line of
beach-ready accessories, including a beach towel, surf wax, the
limited-edition luggage sticker sets, and a luggage tag specially crafted
for this partnership.

Commeting on the collaboration, Garrett Leight, founder and chief
executive of GLCO, said: “I always look for best-in-class partners to
collaborate with, and there’s truly no one better than Rimowa when it comes
to luggage. Sunglasses are an important accessory for any traveller, so
partnering with them to create this experiential package for our consumers
felt very organic.

“Paying homage to our California heritage and the legendary eras that
inspired this collaboration is a perfect way to celebrate our ten years in
business.”

Available from March 12, each pair of Rimowa x Garrett Leight California
Optical sunglasses come housed in a unique co-branded grooved sunglasses
case. Sunglasses cost 335 euros, while the suitcase costs 920 euros.

Images: courtesy of Rimowa

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