News

Lands’ End and Draper James announce swimwear collaboration

Lands’ End is looking ahead to summer. The casual clothing brand
has unveiled a new collaboration with Draper James, the lifestyle
brand founded by actress Reese Witherspoon.

The two brands have partnered on a limited-edition women’s swimwear
collection that brings together Lands’ End classic design and swim
expertise with Draper James’ Americana-inspired style. Draper James’
signature magnolia and gingham prints and design details are evident
throughout the collection.

“We are thrilled to be partnering with Draper James on a women’s
swim collection that stands for body positivity and size inclusivity,”
Chieh Tsai, chief product officer of Lands’ End said in a statement.
“At Lands’ End we pride ourselves on fitting every body and focus on
creating comfortable pieces for our customer. We strive to provide our
customer with the best possible fit to make her feel stylish and
confident in her everyday life.”

Featuring 23 pieces across swim, apparel and accessories, the
Lands’ End x Draper James swimwear collection ranges from size XS to
3X with prices from 29.95 to 109.95 dollars. A portion of all proceeds
will be donated to Girls Inc. to promote body positivity and
empowerment in future generations.

The collection will retail through the e-commerce sites and
physical stores of both brands, as well as through Amazon. New styles
from the collection will be dropping throughout March and April.

Image: Lands’ End

Leave a Reply

Your email address will not be published. Required fields are marked *