Mytheresa has announced a number of initiatives to show support for the
Black Lives Matter protests spreading across the world.
The luxury online fashion retailer said it will be establishing a
diversity and inclusion committee and will be evaluating the level of
diversity across its brand portfolio, its castings and its
It also said it will be donating a total of 50,000 euros to
organisations fighting to eliminate race-based discrimination in the US:
25,000 euros each to the NAACP (National Association for the Advancement of
Colored People) and Campaign Zero, an organization looking to reduce police
It follows widespread protests in the US and in cities across the world
against police brutality following the death of African American George
Floyd who died while being arrested by police in Minneapolis.
“We are shocked and saddened by what is currently happening in the US.
Mytheresa as a company stands in solidarity against racism and is
determined to contribute making a change,” the retailer said in a statement.
“We value and strive for diversity
in our company recognizing that this is a journey to continuously work on.
Listening to our partners, our customers and our teams, we want to do
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Photo credit: Mytheresa, Facebook