Malan Breton showcases SS21 with 3D models

Taiwanese-born luxury fashion designer Malan Breton, who has become
known for his couture creations on the catwalk during London Fashion Week,
held his first virtual catwalk show, featuring CGI designed 3D models to
showcase his spring/summer 2021 collection.

Entitled ‘Immortal’, Breton’s digitally generated spring/summer 2021
collection was inspired by the past and future of aerospace, with
easy-to-wear tailoring, alongside 20’s and 30’s silhouettes, in what Breton
states is his “soliloquy to a new world, a world of new hope, new ideas and
inner beauty”.

The virtual catwalk was in collaboration with DNABlock and was presented
as part of June’s Virtual Fashion Week in partnership on three continents
with New York Style 360 Fashion Week, Vienna MQ Fashion Week, and Shenzhen
Fashion Week China.

DNABlock, known for their personalised entertainment 3D content
creation, worked with Breton to design CGI models whose features and
functionality were fully 3D, and even included a few celebrity faces to the
catwalk line-up, from Kiera Chaplin the granddaughter of British filmmaker
Charlie Chaplin, American singer, dancer and Broadway performer Frankie
Grande and plus-size model Hayley Hasselhoff, as the designer wished to
continue his support of diversity within fashion.

As well as showcasing new clothes, each of the CGI models also featured
stylised hair by Toni and Guy’s international artistic director Phillip
Haug, who worked with Breton to design three distinct looks to complement
the collection including a short, sharp, graphic bob, a short textured cut,
and a 70’s inspired look where the front is worn shorter with longer
lengths at the back. All these looks were initially cut on mannequins,
explained Haug, before being later transformed into CGI to create the
digital hair seen on the avatars.

Malan Breton embraces AI technology to showcase new collection

While Breton is known for sending large ornate collections down the
catwalk, due to the coronavirus pandemic and global lockdowns, he used the
isolation as an opportunity to “adapt the DNA” of his namesake brand by
reminiscing on things that inspired him through his life including music,
art and nature to create his spring/summer 2021 collection.

The virtual show featured 75 looks, with 3D avatars presenting the
clothes on catwalks in front of backdrops including an AI version of Piazza
San Marco in Venice complete with pigeons as well as nature-filled scenes
with floating butterflies and futuristic light platforms.

With regards to the clothes, the virtual models wore separates with
clean lines combined with easy-to-wear tailoring that was designed to be
incorporated into pre-existing wardrobes, as well as pieces that
incorporated Breton’s traditional chiffons, leathers, brocades, organza’s
and summer weight wools.

While it is harder to see the fabric choice through virtual reality
technology, Breton shared that the ready-to-wear collection features
fabrics woven using textures of butterfly wings and flowers such as
artichoke flower, plumeria, and ginger in reference to “health, ascension
and immortality”.

In terms of colour palette, the spring/summer 2021 collection featured
Breton’s signature colour ‘Breton Blue’ heavily throughout the Immortal
collection, used as a colour symbolic of peace, alongside yellow, black,
and grey.

Commenting on the inspiration behind the collection and how the virtual
show came about, Breton said: “I called the collection Immortal, as a
symbol of keeping the memory of people we have lost alive. In a time of
crisis, we have brought many industries together to show fashion as a whole
can continue in creative ways.

“We are also grateful to safely keep the industries that support fashion
involved – hair, beauty, stylist’s, musicians, DJ’s, publicists,
seamstresses, editors, news media, models, casting agents, show production
companies, fashion week producers around the world, all done through Zoom
and email from home offices around the world.”

Breton added: “The industry doesn’t have to stop creating, we just have
to find new ways to shine.”

Images: courtesy of Malan Breton

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