Las-Vegas based online retailer Zappos has announced the launch of its
new Zappos Maternity platform that provides a variety of clothing choices
for pregnant women.
To continue showcasing their personal style throughout their pregnancy,
women can browse pieces from brands including NOM, Cake Maternity and
Everly Grey, as well as shop the Summer Maternity Capsule Closet. The
platform offers items ranging from sportswear and casualwear to loungewear
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In addition to rethinking the maternity shopping experience and
providing support for practical needs throughout the stages of
Maternity was created to disprove the idea that maternity clothing is
“Zappos Maternity is reimagining how moms-to-be shop and remains
dedicated to helping women feel confident in their wardrobe options,” said
the company in a statement.
Zappos is additionally offering further resources for motherhood,
including prenatal yoga, on its ‘Beyond The Box’ blog.
Photo Credit: Zappos