Italian fashion house Gucci has unveiled the first collection from its
circular lines, Gucci Off The Grid, which has been designed by creative
director Alessandro Michele using recycled, organic, bio-based and
sustainably sourced materials.
The collection, which will be exclusively sold on Farfetch for the first
two weeks alongside Gucci’s website, features genderless luggage,
accessories, footwear and ready-to-wear, as part of the fashion house’s
vision for circular production.
The main material used for the “mindful” collection is a 100 percent
regenerated nylon created from recycled Econyl yarn made from nylon offcuts
and pre-and post-consumer waste, including abandoned fishing nets and
carpets. The recycled, sustainably sourced material literally transforms
plastics that harm marine life and old materials that will likely end up in
landfills into a new high-quality thread.
Other components of Gucci Off The Grid are made from recycled materials
and more sustainable alternatives such as metal-free tanned leather,
recycled polyester thread and linings, recycled brass, recycled gold and
palladium hardware coating, and solvent-free adhesives.
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Gucci launches its first sustainable collection
In addition, to support a continued cycle, the Econyl offcuts are
recovered from Gucci Off the Grid’s manufacturing and then recycled to
create new Econyl materials as part of the Gucci’s Econyl pre-consumer
fabric take-back programme, while leather scraps from the collection are
also recovered and upcycled as part of the Gucci-Up initiative.
The Gucci Off The Grid collection, designed for those “mindful of their
environmental impact”, also comes with dedicated FSC-certified packaging,
which includes a card displaying a Gucci logo that features information
about the products and the story behind the sustainability project.
Throughout the collection, Gucci revisits its iconic GG logo, but this
time it’s made of 100 percent regenerated polyamide and it can be seen
across backpacks, a duffle bag, a belt bag, a mini bag, as well as a
shoulder bag, high top sneakers, baseball cap and a tote bag in bold orange
and yellow colours, as well as black. There are also a number of
ready-to-wear products including jackets, trousers, and a vest.
Commenting on the collection, Michele said in a statement: “The
collection is the result of teamwork, everybody brought something to it.
And in the campaign, too, there is this idea of dialogue among people
building something new. I imagined that we could build a treehouse in a
city centre, all together, like kids playing in the park. Because all of us
need to build this house or to find out that our planet exists, even where
it seems it’s not there, or it’s far away.”
To launch the collection, Gucci has released a global campaign conceived
by Michele and shot by photographer and director Harmony Korine featuring
Lil Nas, Jane Fonda, Miyavi, David de Rothschild and King Princess.
Images: courtesy of Gucci