Every year, more than half a million people fly from all over the world to Rovaniemi in Finnish Lapland to visit Father Christmas in his "Official Hometown". There they can meet him at the Santa Claus Office, take rides on reindeer sleighs, and post letters from the Santa Claus Post Office.
But are they going to the right place?
"The origin of Santa Claus is here in Sweden, not in Finland," asserts Christophe Risenius, the Frenchman pushing a bold plan to win a slice of the vast £350m Lapland Christmas market for the Swedish side.
Starting with a pilot project this December, Risenius and his team plan to bring Christmas to Björkliden, a village of ski cabins nestled on a mountain slope in the…
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