News

Hurley and Black Girls Surf launch multi-year global partnership

American surf apparel and accessories brand Hurley has announced a new
multi-year global partnership with Black Girls Surf (BGS), a performance
training program and organization that supports girls and women of color
who want to compete in professional surfing.

Through the partnership, Hurley and BGS will participate in events,
co-sponsor athletes and share the mission of BGS with an expanded
audience.

BGS has locations in the US, Africa, Jamaica and Brazil, and offers both
training camps and “board meetings”, and ensures its athletes have the
opportunity to get an education through its sponsorship program.

“Today, my vision came to fruition. It hasn’t been an easy road but
nothing great comes from things being easy,” Rhonda Harper, founder of
BGS, said in a statement. “I want to thank Hurley for allowing
BGS to be the example for the next generation of young women
surfers. I see us working together and accomplishing great things in the
future. As I always say, if you can’t see it, you can’t be it.”

Brett Simpson, US Olympic surf coach and sports marketing director/team
manager at Hurley, said: “We are so excited to be able to partner with
Rhonda and BGS! Her love for these young women, and vision for them to get
to the world tour level is something we dearly want to be a part of, to
help them to progress and achieve their dreams!”

Photo credit: Giovanni Astorino

Click Here: Golf special

Leave a Reply

Your email address will not be published. Required fields are marked *