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Yang expands campaign with senior hires for digital operations

Andrew YangAndrew YangGeorge Floyd protests show corporations must support racial and economic equality Andrew Yang discusses his universal basic income pilot program Andrew Yang on the George Floyd protests in Minneapolis MORE expanded his presidential bid’s digital operations with two senior hires, including an alum of the Obama and Hillary ClintonHillary Diane Rodham ClintonWhite House accuses Biden of pushing ‘conspiracy theories’ with Trump election claim Biden courts younger voters — who have been a weakness Trayvon Martin’s mother Sybrina Fulton qualifies to run for county commissioner in Florida MORE White House campaigns.

Yang brought on Ally Letsky, a senior vice president and strategist at Deliver Strategies, to lead the campaign’s direct mail efforts and Julia Rosen, a partner at Fireside Campaigns, to helm the campaign’s digital strategy. 

“While other campaigns are scaling back or trying to sustain their current levels, our campaign is rapidly growing and adding experience and know-how to ensure that we peak at the right time,” Yang said in a statement. “We’re absolutely thrilled that Ally and Julia — two of the most experienced and respected professionals in their fields — are bringing their expertise to the Yang Gang to help us compete and win.”

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Letsky is a veteran of the Obama and Clinton presidential campaigns in 2012 and 2016, respectively. She helped former President Obama with his direct mail efforts during his reelection bid and served as the director of direct mail for Clinton’s failed 2016 bid. 

“Many Americans are hurting right now and Andrew Yang understands the harsh realities a lot of families and communities face,” Letsky said. “As stores close and jobs disappear, Andrew is the only candidate looking forward, past the rapidly changing economy around us, instead of looking back. Andrew is a breath of fresh air and I’m proud to be helping Andrew get his message across to voters directly.”

Rosen has also worked with several Democratic organizations and establishment groups prior to joining Fireside Campaigns, including ActBlue and MoveOn.

Beyond their roles working on the campaign’s digital and direct mail efforts, they will also serve as senior advisers to Yang. 

The plan to expand Yang’s staff comes as other presidential campaigns are forced to reconsider how they allocate their resources among early primary and caucus states.

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Former Housing and Urban Development Secretary Julián Castro laid off staffers in New Hampshire and South Carolina earlier this month to narrow his focus on Iowa and Nevada, and Sen. Kamala HarrisKamala Devi HarrisRand Paul introduces bill to end no-knock warrants The Hill’s Campaign Report: Biden campaign goes on offensive against Facebook McEnany says Juneteenth is a very ‘meaningful’ day to Trump MORE (D-Calif.) also slashed her staff in the Granite State before ultimately dropping out of the race Tuesday. 

Yang has enjoyed a staying power in the primary race that has seen him outlast several governors, senators and other establishment candidates. 

However, his campaign consistently finds itself polling behind several other top rivals, including former Vice President Joe BidenJoe BidenHillicon Valley: Biden calls on Facebook to change political speech rules | Dems demand hearings after Georgia election chaos | Microsoft stops selling facial recognition tech to police Trump finalizing executive order calling on police to use ‘force with compassion’ The Hill’s Campaign Report: Biden campaign goes on offensive against Facebook MORE, Sens. Elizabeth WarrenElizabeth WarrenWarren, Democrats urge Trump to back down from veto threat over changing Confederate-named bases OVERNIGHT DEFENSE: Joint Chiefs chairman says he regrets participating in Trump photo-op | GOP senators back Joint Chiefs chairman who voiced regret over Trump photo-op | Senate panel approves 0B defense policy bill Trump on collision course with Congress over bases with Confederate names MORE (D-Mass.) and Bernie SandersBernie SandersThe Hill’s 12:30 Report: Milley apologizes for church photo-op Harris grapples with defund the police movement amid veep talk Biden courts younger voters — who have been a weakness MORE (I-Vt.), and South Bend, Ind., Mayor Pete ButtigiegPete ButtigiegScaled-back Pride Month poses challenges for fundraising, outreach Biden hopes to pick VP by Aug. 1 It’s as if a Trump operative infiltrated the Democratic primary process MORE.

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