The inaugural Fashion Run has been launched to take place during London
Fashion Week to raise vital funds for the British Fashion Council
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The Fashion Run is asking anyone who loves fashion to do a 5K run,
between September 18 and 22, to raise funds to support the UK fashion
The fundraising run will not only provide funds for the British Fashion
Council Foundation but will also ask runners to select one other charity to
support from their sponsorship donations. This year’s chosen charities are:
MTV Staying Alive, Mermaids, Wild At Heart Foundation, Chicken Shed
Theatre, Rays Of Sunshine, AKT, Diana Award, Dress For Success, Great
Ormond Street and The Stroke Association.
Nick Ede, founder of the Fashion Run, said in a statement: “I designed
the Fashion Run to help inject a dose of positivity into 2020. We’re so
happy to be partnering with Caroline Rush and the British Fashion Council
on the first-ever Fashion Run.
“Charities up and down the country have been affected by Covid 19 and if
the Fashion Run can help people then let it, as it’s all about the three
f’s Fashion, Fitness and Fundraising.”
Organisers are billing the event as the “Coachella of running” and are
asking for anyone who loves the fashion world, from designers, brands,
make-up artists, influencers, hairstylists, models, stylists and fashion
lovers everywhere to take part in the 5K run.
Participants have to pay a one-off payment of 25 pounds to cover the
donation to the British Fashion Council Foundation and a Fashion Run 2020
pack, which will consist of an exclusive T-shirt designed by fashion
designer Julien Macdonald in conjunction with Hit + Run, the ethically
sourced T-shirt company.
Runners can choose to run the full distance in one go or break it up
over the space of the five days.
Caroline Rush, chief executive of the British Fashion Council, added:
“The Fashion Run creates something positive, proactive and fun and is
designed to give back to the industry. Funds raised will be used to support
brands and fashion talent all over the country. It is something we should
all get involved with and I can’t wait to celebrate fitness, fashion and
fundraising in a year that has been difficult and challenging for all of
Images: courtesy of the Fashion Run