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Ralph Lauren named official outfitter of Australian Open

Ralph Lauren has announced a new, global long-term partnership with The
Australian Open that will see the US fashion label become the official
outfitter of the annual Grand Slam tennis event.

The tie-up, which will kick off at the Australian Open 2021, will see
Ralph Lauren outfit all on-court officials, including ballkids and chair
umpires, in a specially-designed collection of apparel and accessories.

The uniforms, inspired by “the fresh energy and playful spirit of the
tournament”, underlines a commitment to sustainability, with the polo
shirt, shorts, skorts and cap all made from yarn derived from recycled
plastic bottles.

The garments will also have functional performance features, like
stretch, moisture-wicking properties and UV protection.

Throughout the tournament, Polo Ralph Lauren’s on-site store will also
feature the custom ‘create-your-own’ program for the first time in
Australia, allowing customers to personalize products with their name or
initials.

“For over 50 years, the Polo brand has embodied a spirit of sporty
elegance and we are thrilled to partner with the Australian Open, adding
this iconic event to Ralph Lauren’s incredible portfolio of sports
partnerships,” Ralph Lauren chief innovation and branding officer David
Lauren said in a statement.

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“The Australian Open is well known for its energy and personality and is
a natural alignment for our brand as we continue our commitment to the
world of sports and reaching consumers through their areas of passion.”

The Australian Open’s global viewing audience reached 900 million homes
daily across more than 215 territories in 2020, meaning such a tie-up
aligns well with Ralph Lauren’s objective of increasing exposure in key
markets including Australia and Southeast Asia.

This marks the third Grand Slam tournament in the Ralph Lauren
portfolio, alongside Wimbledon and the US Open.

Photo credit: Ralph Lauren, Facebook

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