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Cos raises money for the red cross this holiday season

Cos is giving back this holiday season. The H&M Group-owned
retailer announced plans to raise funds to benefit the Red Cross
Movement, which will help those in crisis globally.

The retailer has specially designed recycled gift packaging to sell
for the season. Half of the proceeds of this packaging will be donated
to the Red Cross Disaster Fund. In addition to this, Cos shoppers will
have the option to “round up” their purchases or donate a desired
amount when shopping in-store.

“Contributions to the disaster fund are hugely important,” Juliet
Bruce, disaster management coordinator of the British Red Cross, said
of Cos’ donation in a press release. “With climate change posing an
ever-growing risk to people, communities and livelihoods and the world
facing the long-lasting economic impacts of COVID-19, this support is
vital to reach those in crisis.”

Image: H&M Group

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