As the Pre Fall season gets underway, designers are reflecting consumer desire for comfort in both a practical and emotional sense. Nostalgic references, feel-good, tactile pieces, relaxed, youthful shapes imbue collections with a sense of optimism, whilst retaining their luxury credentials through celebrations of refined artisanship and couture heritage.
Trendstop brings FashionUnited readers a first look at the latest Pre Fall collections arriving for 2021.
The historic 16th century Château de Chenonceau provided the backdrop for a Chanel showcase of the brand’s Maison d’Art suppliers. Putting their fine workmanship on display, Creative Director, Virginie Viard, referenced 16th century silhouettes, gothic monochrome checkerboard and renaissance motifs, intermingling them with contemporary tracksuit bottoms, miniskirts, evening sweaters and Lycra leggings that spoke to a more casual way of dressing. The youthful, modern vibe continued with Lego brick-inspired sequins playfully updating traditional trompe l’oeil.
Channeling a more sophisticated take on the comfort dressing trend, the Jil Sander Pre Fall outing offered a softer spin on the label’s signature minimalism. Warm knitted pieces, tactile fabrications and a subtle sports influences introduced an easy wearability to previously sharp tailored looks. Decorative touches and Bauhaus-inspired jewellery touched on the playful yet artisanal approach underscoring the season.
Comfort and ease were also the hallmarks of Paul Andrew’s collection for Salvatore Ferragamo. Silhouettes with an elegant simplicity, were underpinned by a new, sustainable direction for the brand, focusing on investment dressing, longevity and durability. Deadstock and recycled materials, traceable natural fibres and upcycled trims were applied to luxurious yet practical items such as packable or ultra-light puffa coats, layering pieces and adjustable details. Archival motifs and hand painted finishes alluded to themes of craftsmanship and heritage once again.
FashionUnited readers can get free access to Trendstop’s Pre Fall 2020 Key Print Directions report, featuring all the essential print & pattern trends of the season. Simply click the banner to receive your free report.
Trendstop.com is one of the world’s leading trend forecasting agencies for fashion and creative professionals, renowned for its insightful trend analysis and forecasts. Clients include H&M, Primark, Forever 21, Zalando, Geox, Evisu, Hugo Boss, L’Oreal and MTV.