Sportswear brand Ellesse has been named the official apparel partner of
London fitness boutique BLOK.
Founded first as a fitness studio in Clapton in 2016, BLOK has expanded
to open locations in Shoreditch and Manchester, and has also launched
BLOKtv, where over 2,200 people from 134 countries join its classes.
The global deal will see Ellesse supply branded fitness products to BLOK
instructors for studio and virtual classes, and will also include new joint
Ellesse and BLOK will also co-create a series of exclusive content
throughout the year to promote new season ranges.
“Ellesse has a rich heritage where fashion meets sport and – with its
artist community, stylish gym interiors and its ethos of creativity meets
fitness – BLOK is the perfect partner to showcase this,” Ellesse global
brand director Simon Breckon said in a statement.
“Both brands believe fitness is a lifestyle choice and way of life that
can be made accessible to all through compelling content. We’re really
excited about this shared ethos and can’t wait to bring this to the global
Photo credit: Ellesse